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TekhneCOSMETIC - c4 projects

Opening: Friday 27th July 5-8 pm. Exhibition period: 28th–31th July 2018 Opening hours: All days between 2-5 pm. The exhibition TekhneCOSMETIC seeks to investigate conventions within the cosmetics industry to approach a negotiation between the image and language of beauty. It explores the intertwined relationship between photography and the cosmetic industry, which dates back to the invention of the photographic medium and was escalated through the invention of color film. Vlaming and Ehlers Nilsson’s works deal with the curation of color in popular culture and how the production of visuality produces common commercialized desires. The works split apart idealized colors, branding strategies,

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